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July 2024

Fashion Trends

Everyone’s making a racquet about Badminton Core

A close up of a yellow badminton racquet and white shuttlecock against a green indoor court

Pinterest Predicts that 2024 is the year to embrace badminton style. If 2023 was the year of tennis core, then 2024 is all about a badminton aesthetic. 

With searches on Pinterest for terms such as ‘badminton outfits’ (up 80%) and ‘playing badminton aesthetic’ (up 45%) becoming increasingly popular, it seems that dressing inspired by racquetball sports is here to stay.

At Gola, we’re embracing badminton core this season and our Badminton plimsoll is the perfect addition to your racquet sport-inspired wardrobe. Read on for tips on curating exceptional badminton style with our hints on dressing for the trend and why we believe our Badminton plimsolls are an exceptional choice to complete your look. 

Table of contents: 

What is badminton aesthetic?

How to curate a badminton outfit 

The Badminton plimsoll

Athleisure style has continued to grow over recent years and sport-inspired clothing is becoming increasingly adopted into everyday life. If you’re a lover of a sport or sport-inspired style, embracing the dress code closely associated with your sport is a great way to feel part of a community. This season badminton style is front and centre, so read on to learn more about the aesthetic. 

What is a badminton aesthetic? 

Badminton aesthetic is everyday dressing inspired by styles worn on the court. According to Pinterest Predicts, Gen Z and Millennials are ‘smitten’ with everything badminton, so it’s no surprise that the fashion is filtering into everyday style. 

Whilst 2023 saw an influx of Wimbledon-inspired outfits and a rise in sports such as pickleball, the beauty of badminton is that it’s cheap, accessible and can easily be played indoors during inclement British weather. 

Because badminton is a simple sport to pick up and play, people of all skill sets can try it out and have fun with friends doing so. With its accessibility to all, it’s no wonder that with the rise of racquet sports, badminton has become the game of choice for fitness, fashion and fun.

Badminton outfits are becoming part of everyday fashion because dressing for the role offers a sense of belonging to the community, even when off the court. Here are our top tips if you’re wondering how to curate badminton-inspired outfits for yourself;

How to curate a badminton outfit

The badminton look can be interpreted however you like, whether you’re drawing inspiration from the professional athletes themselves, you simply want to inject a sportier aesthetic into your everyday style, or you want to channel a vintage-inspired look. 

Badminton style for men

For men, badminton style is all about emulating that just stepped-off-the-court feel. Think loose-fitting, breathable T-shirts, sports shorts, white socks and badminton-inspired shoes. 

If you want to curate that ‘just off the court look’, choose a bright technical T-shirt and pair it with neutral shorts, or opt for a sleeveless T-shirt for freedom of movement.

To give your look a vintage twist:

  • Swap out your technical T-shirt for a structured polo shirt.
  • Choose rich block colours to lean into that classic, vintage style.

Badminton Style For Women

For women, badminton style depends on your current aesthetic . If you prefer loose joggers and a fitted top, add a visor and a cute racquet bag and you’re already well on your way to a perfectly curated badminton look that’s stylish on and off the court.

For fans of vintage dressing, take inspiration from retro-inspired tennis dresses and skirts that bridge the gap between the two sports. Pleated skirts are the best option to perfect that Badminton aesthetic. Or, if a tennis skirt isn’t for you, opt for a skort or some stylish shorts.

Sleeveless polo shirts in deep, primary colours help to complete the look, or if you’re feeling brave, opt for tennis, or in this case, badminton whites. 

women's Badminton plimsoll styles on a gym horse in an indoor sports hall

Whatever look you choose, our Gola Classics Women’s Badminton Plimsoll Trainers, with classic dusty pink detailing, are the perfect addition to any badminton lover’s wardrobe.

Gola’s Badminton Plimsoll

For classic badminton style, our Badminton plimsoll trainer is the perfect choice. 

An aerial shot of women's Badminton plimsolls on a jumping horse in the gym

At the height of Gola’s sporting success in the ’70s, the Badminton plimsoll, created for the sport, was a firm favourite. Reimagined with a more fashion-forward focus, the style was reintroduced in 2019. This footwear icon still shares the ’70s style’s silhouette, remaining true to its roots. 

Made with a lightweight, flexible gum sole, the Badminton plimsoll trainer oozes retro style and captures the badminton aesthetic beautifully, whether you’re a vintage enthusiast or someone who likes their style with a sporty twist. With a quirky toe guard, it has a distinctive look and oozes heritage charm. 

This popular shoe is perfect for everyday dressing, is available for men and women and will sit perfectly in any wardrobe inspired by badminton or other racquet sports.

Explore Badminton plimsoll trainers at Gola today

Complete your stylish badminton aesthetic with Badminton plimsoll trainers for men and women at Gola today. Available in a stylish collection of colours, prepare to curate a classic court-inspired style. For more styles inspired by retro classics, why not browse our men’s and women’s Harrier trainers or the Grandslam styles that are a nod to the brand’s links to the world of tennis? 

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6 women’s trainer trends to elevate your trainer collection and how to style them

In the dynamic world of fashion, staying ahead of the curve is key to making a statement with every step. As a heritage brand with a modern twist, Gola has been at the forefront of footwear innovation, blending classic designs with contemporary flair. This season, we’re thrilled to spotlight six captivating women’s trainer trends that are turning heads and setting the tone for stylish strides. From the gym to the streets, these trends reflect the perfect fusion of comfort, performance, and undeniable chic. Join us as we explore the hottest sneakers that every fashion-forward woman needs to add to her collection, courtesy of Gola.

The coloured trainer

Taken the spring/summer ’24 season by storm is the coloured trainer. Sported by the fashion pack and everyday Joe alike, the coloured sneaker has stayed top of our radar. No matter your colour of choice, there’s a shade for everyone. All you need is a staple, classic trainer shape that won’t detract for the statement pop and you’re onto a winner.

Take our Gola Elan trainer. When it comes to heritage sports, we have a tale to tell and Elan’s 1971 roots as a multi-purpose training shoe authentically put this claim into action. An old school gum sole in just the right vintage tone is reminiscent of days in the gym, which perfectly offsets the colour for a real balance of heritage and modernity. The striking colour combinations we have this season, such as this sun yellow with white wingflash.

There’s no wonder it is loved by Sheerluxe. Our alternative colourways and even this sun yellow have had just as much love all over the world. Selling out as quickly as we can get them in, Gola Elan is the hottest women’s trainer of the season.

The chunky trainer

A forever favourite, the chunky trainer is here to stay. Is there anything better than your wide leg denim and a pair of retro-feel, chunky-soled trainers? Say hello to Gola’s Saturn Quadrant. This all-new midsole takes us back to ‘90s aerobics silhouettes and is complemented with an authentic gum outsole. These trainers just have the right amount of colour to make a statement but still go with everything. Coming in a few hot colourways that while are true to SS24, they’re expertly designed by our forward-thinking Gola designers to always be on trend.

Make a rebellious statement with a true fashion edge in Saturn Quadrant this season and beyond. Imagine with striped shirts and denim maxis, there’s endless ways to style a chunky trainer. Cargos and white baby tees will look fresh paired with this energised sneaker, while your can level up a black dress with a retro colour pop.

The sleek sneaker

Upgrade your white trainers with some on-trend colours for an updated take on the look everyone loves. Timeless and elegant, the slim-look of the Gola Torpedo Leather trainers descends from its 1985 Gola back catalogue ancestor. A sister style to our much-loved Tornado style, these Torpedo trainers in a crisp white leather have our signature wingflash branding and a coloured heel tab for a pretty pop of freshness. These are never going to look dated thanks to their white-trainer appeal. Gola handwriting in its genes, the almond shape toe and integrated gum toe bumper, this train is an intrinsic part of the our evolution.

Perfect paired with jeans and an oversized graphic tee, these sleek trainers will equally work with your summer maxi dresses. Heralded by Sheerluxe as our “most versatile design”, you can expect to see Torpedo Leather go international.

The retro trainer

An easy everyday favourite that boasts high style appeal, Gola Hawk is a new addition to the Gola Classics collection. Being both court-sport and heritage-inspired, this sleek silhouette of a sneaker combines leather, suede and mesh for a timeless look that will look fresh season upon season. Giving off a relaxed ‘80s vibe, this stylish Gola trainer is complemented with a two-colour cup sole, coloured wingflash and heel tab, and gold branding accents.

Perfect worn with split hem jeans or your favourite denim midi skirt, these trainers have been popular for their retro feel while keeping a sophisticated, clean and contemporary look.

The fashion trainer

Never knew you needed lilac trainers? We just can’t look back. A modern colourway of a fresh lilac purple contrasted with Santorini blue accents, the Gola Tornado trainer is sweeping in at the speed its name suggests. Bringing a spring climate with the colour but a vintage feel with a terrace, slight-wedge gum sole, the heavy weave nylon upper is complemented with matching suede trims to the toe, heel and lace facing and is contrasted with beautiful blue Gola wingflash side trim with sawtooth edges.

Old skool trainers at their finest, Tornado has been loved by the likes of Sheerluxe and our Gola community for its striking colour.

The metallic trainer

As impactful as its name suggests, Gola’s Superslam Blaze is certainly blazing onto the scene. Cut in a shape not dissimilar to the classic Grandslam Trident, Superslam Blaze is a confident choice for those who love a vibrant metallic sneaker. Continuing to rule Gola’s bestselling list, these gorgeous trainers are the newest incarnation to our collection. With a muted gold upper and complemented with all the right Gola signatures, these metallic sneakers are essential for the fashion-forward. The 20% smooth recycled PU main body upper makes this classic a responsible choice for those who love to add a new trainer to their shoedrobe.

Metallic pops will stay so make sure to add these dreamy trainers to your wish list. Team with solid shades to make a powerful statement, these will look good in the summer sunshine but also in autumn/winter to brighten up your cosier looks.

As we wrap up our journey through the top women’s sneaker trends, it’s clear that this season is all about blending functionality with fashion. Gola’s latest collection encapsulates this philosophy, offering trainers that not only perform impeccably but also elevate your style game. Whether you’re drawn to the retro revival, the allure of sustainable materials, or the boldness of vibrant colors, there’s a Gola trainer ready to match your unique aesthetic and lifestyle needs.

These six trends aren’t just fleeting fads; they’re a testament to the evolving nature of women’s footwear. By incorporating these styles into your wardrobe, you’re not only keeping up with the latest in fashion but also investing in versatile pieces that stand the test of time. So, lace up, step out, and let Gola guide you through every stride with confidence and flair. Here’s to making every step a stylish statement!

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