As a core British heritage brand, Gola has long been a staple in the world of athletic and casual footwear. With a history dating back to 1905, the brand has consistently delivered high-quality, stylish, and comfortable shoes that appeal to both athletes and fashion enthusiasts. Among our most popular models, the Elan trainers stand out as a perfect blend of retro charm and contemporary design. Combined with the international hype around coloured trainers, something exciting has been brewing… In a move that is sure to excite sneakerheads and casual wearers alike, Gola has recently unveiled a series of new colours of the Elan trainers for autumn/winter 2024.
The AW season routes down a confident avenue of old school classics, playing into Gola’s heartland. With the anchor of sporting nostalgia, that gives a warmth and reassurance, the new collection is a perfect blend of old and new, debuting throwbacks from the Gola archive and current styles in new interpretations through material, colour and recycled edits.
The Legacy of Gola Elan Trainers
Before we delve into the new colourways, it’s important to understand the legacy of the Gola Elan trainers. Originally released in the 1970s, the Elan silhouette quickly became a favourite for their minimalist design, lightweight construction and versatile appeal. The shoes were embraced not only by athletes but also by the fashion-forward crowd, thanks to their clean lines and timeless silhouette. Pitched as a multi-purpose training shoe back in the day, it was just as at home in the old school gym as it was on the pitch. Over the years the Elan trainers have undergone various updates, but they have always stayed true to their roots, maintaining the classic design elements that made them popular in the first place. You’re not mistaken if you can see the resemblance to Gola’s flagship Harrier style, Elan is almost a twin but has an additional heel tab panel to give an extra colour pop. Selling out as quickly as we get them in, this is the hottest women’s Gola trainer of the year.
Let’s dive into our fresh designs for AW24 and explore how they add a new dimension to an already beloved classic.
Introducing the New Colours
Our latest release of the Elan trainers includes a variety of new colours that cater to different tastes and styles. Whether you prefer warm hues or subtle, understated tones, there’s something for everyone in this new autumn/winter 2024 collection.
Classic White with a Twist – Leather!
First things first, there’s not only a new colour but a new material!
Classic white trainers have been a staple in every sneaker collection. We have taken this timeless colourway and added a modern twist by fashioning the Elan silhouette in leather and finishing it with pastel heel tabs. The new white leather Elan trainers feature a chalk pink heel tab to accompany the black wingflash, or bone heel tab to contrast with the green wingflash. These new colour combinations give them a fresh and contemporary look.
Styling Tips: These trainers are incredibly versatile and can be paired with almost any outfit. For a casual look, wear them with jeans and a graphic T-shirt. They’re also perfect with a satin midi skirt and cosy cardigan as we transition into a new season.
Earthy Tones
Earthy tones have been trending in the fashion world, and Gola has embraced this trend with new colours in shades of plum, peacock, storm and bone. These autumn-inspired tones capture the essence of the autumn season with their rich, warm hues and evoke the vibrant colours of falling leaves and autumnal landscapes. The earthy palette not only adds a touch of seasonal flair but also provides a sophisticated and versatile look that pairs well with the cosy, layered outfits typical of fall. Whether worn with dark denim, cargo trousers, or chunky knit sweaters, these fall-inspired Elan sneakers offer a perfect blend of style and wearability. Their deep, muted tones complement the season’s aesthetic, making them an ideal choice for anyone looking to embrace the beauty of the season.
Styling Tips: Earthy-toned trainers look great with neutral colours. Try pairing them with beige or khaki cargos and a white or cream-colored top for a cohesive, stylish look.
Monochrome Magic (with just a touch of colour!)
Monochrome outfits have been a major trend and Gola’s new black Elans with white wingflash trainers fit right in. These trainers feature a sleek, uniform colour scheme that exudes modern elegance. And the touch of colour comes in with the fuchsia pink heel tab. Black trainers are an indispensable wardrobe staple due to their unmatched versatility, timeless style and practicality.
Styling Tips: Monochrome trainers are incredibly versatile. The all-black version can be dressed up or down, making them perfect for both casual outings and more formal events.
New Neutrals
Neutral trainer shades offer a timeless appeal that seamlessly fit into any wardrobe, making them a versatile choice for any occasion. Elan’s new shades of moonlight, tobacco and ash exude a sophisticated yet understated elegance, allowing these trainers to complement all your outfits. Neutral trainers are not only fashionable but also practical, as their muted shades resist showing dirt and wear, ensuring they remain stylish and durable over time. Their adaptability and classic aesthetic make neutral trainers a must-have for anyone seeking a blend of style and functionality.
Styling Tips: Their subtle tones provide a perfect canvas for effortless styling, whether paired with jeans and a T-shirt for a relaxed look or with tailored trousers and a blazer for a more polished appearance.
It’s not goodbye to SS24
Gola’s SS24 shades continue to captivate fashion enthusiasts into AW24, seamlessly blending vibrant summer hues with autumn’s rich, earthy tones. The adaptability of these colours ensures that bold electric blues and sun yellows transition effortlessly from sun-soaked days to crisp autumn evenings, while the classic whites and sophisticated earthy shades like olive green and rust remain versatile staples year-round. Monochrome magic in black and white options offers timeless elegance, perfect for any season. The retro-inspired combinations and classic accents, reminiscent of ‘70s nostalgia, also provide a stylish edge, proving that Gola’s design ethos transcends seasonal boundaries, making our trainers a perennial favourite.
The Perfect Blend of Comfort and Style
While the new colours are undeniably stylish, the Elan trainers also boast impressive comfort features. Our expert trainer designers have always prioritised the wearer’s comfort and the latest Elan trainers are no exception. They feature comfortable insoles, breathable materials, and a lightweight construction that ensures all-day comfort. Whether you’re running errands, going for a walk, or spending a day out with friends, these trainers will keep your feet feeling great.
The new colourways of Gola’s Elan trainers are a testament to the brand’s ability to innovate while staying true to its roots. With a wide range of colours and styles to choose from, there’s an Elan trainer for every taste and occasion. Whether you’re a fan of classic white, earthy tones, bold hues, monochrome magic, metallic accents, or retro revivals, Gola has you covered. These trainers offer the perfect blend of style, comfort and sustainability, making them a must-have addition to any footwear collection. So, why wait? Step up your sneaker game with the new Gola Elan trainers and experience the perfect fusion of heritage and modernity.
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