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British heritage footwear brand Gola Classics partnered with Maximilian Raynor to sponsor his London Fashion Week AW26 catwalk show and after-party. Held at 100 Shoreditch, Gola was worn by models on the runway, including reworked and bespoke pairs, and featured in an immersive installation both on and off the catwalk.
Maximilian Raynor, a bold British fashion designer, is redefining contemporary style with drama, storytelling and sustainability at its core. Gola Classics has followed Raynor’s continued rise within the industry, where he creates pieces that blur gender boundaries and celebrate individuality, and was thrilled when the opportunity to collaborate presented itself.
Gola Classics Marketing Director Donna Hill said:
“From the early stages of the collaboration with Maximilian, we have been delighted by his attention to detail, his acknowledgement of Gola’s rich history, and the way he wove Gola’s story into the show. The natural and fluid synergy between our brands has been remarkable.”
The Show
Models wore Gola trainers on the catwalk, featuring menswear heritage styles including Cascade, Elan, Tornado, Torpedo and Harrier, alongside womenswear styles such as Cascade, Elan, Tornado, Firefly, Stadia and Stadium ’86 as well as the iconic unisex Redford messenger bag.
Within the show, Maximilian Raynor’s heartbroken muse wore Gola trainers while roaming the London streets, seeking revitalisation from his melancholy. As the narrative unfolded, guests journeyed back to Gola’s founding year of 1905, immersing themselves in the bustling Victorian market streets of London. A vibrant scene filled with carts of fresh produce and exotic fruits reflected the promise and energy of the Industrial Revolution, capturing the essence of the era in which Gola was born.
The show underscored Gola’s timelessness and transformative power, creating an immersive and visionary fashion experience.
The Installation
Guests experienced a dramatic, custom-built installation by Maximilian Raynor that invited them to time travel back to the 1960s and 1970s, blending modern-day London with the era when sportswear became iconic.
Gola Classics worked closely with Maximilian Raynor on all aspects of the installation and show. The entrance installation was particularly striking, featuring threads of Gola laces woven into a web, symbolically connecting moments in time throughout Gola’s legacy with the era-bending narrative from Maximilian’s imagination.
To enhance the theme of time passing and celebrate the years of Gola’s classicism, alongside the narratives woven into Maximilian’s characters’ backstories, the web also contained handwritten love letters, pocket watches, vintage socks, trinkets and more. Samples featured within the installation reflected both brands’ commitment to conscious fashion, offering new life to deadstock materials.
With both Gola Classics and Maximilian Raynor worn and loved by global celebrities, the balance of artistry and wearability showcased in Raynor’s collection aligned seamlessly with Gola’s heritage and innovation.
In the dynamic world of fashion, staying ahead of the curve is key to making a statement with every step. As a heritage brand with a modern twist, Gola has been at the forefront of footwear innovation, blending classic designs with contemporary flair. This season, we’re thrilled to spotlight six captivating women’s trainer trends that are turning heads and setting the tone for stylish strides. From the gym to the streets, these trends reflect the perfect fusion of comfort, performance, and undeniable chic. Join us as we explore the hottest sneakers that every fashion-forward woman needs to add to her collection, courtesy of Gola.
The coloured trainer
Taken the spring/summer ’24 season by storm is the coloured trainer. Sported by the fashion pack and everyday Joe alike, the coloured sneaker has stayed top of our radar. No matter your colour of choice, there’s a shade for everyone. All you need is a staple, classic trainer shape that won’t detract for the statement pop and you’re onto a winner.
Take our Gola Elan trainer. When it comes to heritage sports, we have a tale to tell and Elan’s 1971 roots as a multi-purpose training shoe authentically put this claim into action. An old school gum sole in just the right vintage tone is reminiscent of days in the gym, which perfectly offsets the colour for a real balance of heritage and modernity. The striking colour combinations we have this season, such as this sun yellow with white wingflash.
There’s no wonder it is loved by Sheerluxe. Our alternative colourways and even this sun yellow have had just as much love all over the world. Selling out as quickly as we can get them in, Gola Elan is the hottest women’s trainer of the season.
The chunky trainer
A forever favourite, the chunky trainer is here to stay. Is there anything better than your wide leg denim and a pair of retro-feel, chunky-soled trainers? Say hello to Gola’s Saturn Quadrant. This all-new midsole takes us back to ‘90s aerobics silhouettes and is complemented with an authentic gum outsole. These trainers just have the right amount of colour to make a statement but still go with everything. Coming in a few hot colourways that while are true to SS24, they’re expertly designed by our forward-thinking Gola designers to always be on trend.
Make a rebellious statement with a true fashion edge in Saturn Quadrant this season and beyond. Imagine with striped shirts and denim maxis, there’s endless ways to style a chunky trainer. Cargos and white baby tees will look fresh paired with this energised sneaker, while your can level up a black dress with a retro colour pop.
The sleek sneaker
Upgrade your white trainers with some on-trend colours for an updated take on the look everyone loves. Timeless and elegant, the slim-look of the Gola Torpedo Leather trainers descends from its 1985 Gola back catalogue ancestor. A sister style to our much-loved Tornado style, these Torpedo trainers in a crisp white leather have our signature wingflash branding and a coloured heel tab for a pretty pop of freshness. These are never going to look dated thanks to their white-trainer appeal. Gola handwriting in its genes, the almond shape toe and integrated gum toe bumper, this train is an intrinsic part of the our evolution.
Perfect paired with jeans and an oversized graphic tee, these sleek trainers will equally work with your summer maxi dresses. Heralded by Sheerluxe as our “most versatile design”, you can expect to see Torpedo Leather go international.
The retro trainer
An easy everyday favourite that boasts high style appeal, Gola Hawk is a new addition to the Gola Classics collection. Being both court-sport and heritage-inspired, this sleek silhouette of a sneaker combines leather, suede and mesh for a timeless look that will look fresh season upon season. Giving off a relaxed ‘80s vibe, this stylish Gola trainer is complemented with a two-colour cup sole, coloured wingflash and heel tab, and gold branding accents.
Perfect worn with split hem jeans or your favourite denim midi skirt, these trainers have been popular for their retro feel while keeping a sophisticated, clean and contemporary look.
The fashion trainer
Never knew you needed lilac trainers? We just can’t look back. A modern colourway of a fresh lilac purple contrasted with Santorini blue accents, the Gola Tornado trainer is sweeping in at the speed its name suggests. Bringing a spring climate with the colour but a vintage feel with a terrace, slight-wedge gum sole, the heavy weave nylon upper is complemented with matching suede trims to the toe, heel and lace facing and is contrasted with beautiful blue Gola wingflash side trim with sawtooth edges.
Old skool trainers at their finest, Tornado has been loved by the likes of Sheerluxe and our Gola community for its striking colour.
The metallic trainer
As impactful as its name suggests, Gola’s Superslam Blaze is certainly blazing onto the scene. Cut in a shape not dissimilar to the classic Grandslam Trident, Superslam Blaze is a confident choice for those who love a vibrant metallic sneaker. Continuing to rule Gola’s bestselling list, these gorgeous trainers are the newest incarnation to our collection. With a muted gold upper and complemented with all the right Gola signatures, these metallic sneakers are essential for the fashion-forward. The 20% smooth recycled PU main body upper makes this classic a responsible choice for those who love to add a new trainer to their shoedrobe.
Metallic pops will stay so make sure to add these dreamy trainers to your wish list. Team with solid shades to make a powerful statement, these will look good in the summer sunshine but also in autumn/winter to brighten up your cosier looks.
As we wrap up our journey through the top women’s sneaker trends, it’s clear that this season is all about blending functionality with fashion. Gola’s latest collection encapsulates this philosophy, offering trainers that not only perform impeccably but also elevate your style game. Whether you’re drawn to the retro revival, the allure of sustainable materials, or the boldness of vibrant colors, there’s a Gola trainer ready to match your unique aesthetic and lifestyle needs.
These six trends aren’t just fleeting fads; they’re a testament to the evolving nature of women’s footwear. By incorporating these styles into your wardrobe, you’re not only keeping up with the latest in fashion but also investing in versatile pieces that stand the test of time. So, lace up, step out, and let Gola guide you through every stride with confidence and flair. Here’s to making every step a stylish statement!
