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British heritage footwear brand Gola Classics partnered with Maximilian Raynor to sponsor his London Fashion Week AW26 catwalk show and after-party. Held at 100 Shoreditch, Gola was worn by models on the runway, including reworked and bespoke pairs, and featured in an immersive installation both on and off the catwalk.
Maximilian Raynor, a bold British fashion designer, is redefining contemporary style with drama, storytelling and sustainability at its core. Gola Classics has followed Raynor’s continued rise within the industry, where he creates pieces that blur gender boundaries and celebrate individuality, and was thrilled when the opportunity to collaborate presented itself.
Gola Classics Marketing Director Donna Hill said:
“From the early stages of the collaboration with Maximilian, we have been delighted by his attention to detail, his acknowledgement of Gola’s rich history, and the way he wove Gola’s story into the show. The natural and fluid synergy between our brands has been remarkable.”
The Show
Models wore Gola trainers on the catwalk, featuring menswear heritage styles including Cascade, Elan, Tornado, Torpedo and Harrier, alongside womenswear styles such as Cascade, Elan, Tornado, Firefly, Stadia and Stadium ’86 as well as the iconic unisex Redford messenger bag.
Within the show, Maximilian Raynor’s heartbroken muse wore Gola trainers while roaming the London streets, seeking revitalisation from his melancholy. As the narrative unfolded, guests journeyed back to Gola’s founding year of 1905, immersing themselves in the bustling Victorian market streets of London. A vibrant scene filled with carts of fresh produce and exotic fruits reflected the promise and energy of the Industrial Revolution, capturing the essence of the era in which Gola was born.
The show underscored Gola’s timelessness and transformative power, creating an immersive and visionary fashion experience.
The Installation
Guests experienced a dramatic, custom-built installation by Maximilian Raynor that invited them to time travel back to the 1960s and 1970s, blending modern-day London with the era when sportswear became iconic.
Gola Classics worked closely with Maximilian Raynor on all aspects of the installation and show. The entrance installation was particularly striking, featuring threads of Gola laces woven into a web, symbolically connecting moments in time throughout Gola’s legacy with the era-bending narrative from Maximilian’s imagination.
To enhance the theme of time passing and celebrate the years of Gola’s classicism, alongside the narratives woven into Maximilian’s characters’ backstories, the web also contained handwritten love letters, pocket watches, vintage socks, trinkets and more. Samples featured within the installation reflected both brands’ commitment to conscious fashion, offering new life to deadstock materials.
With both Gola Classics and Maximilian Raynor worn and loved by global celebrities, the balance of artistry and wearability showcased in Raynor’s collection aligned seamlessly with Gola’s heritage and innovation.
In the dynamic world of fashion, staying ahead of the curve is key to making a statement with every step. As a heritage brand with a modern twist, Gola has been at the forefront of footwear innovation, blending classic designs with contemporary flair. This season, we’re thrilled to spotlight six captivating women’s trainer trends that are turning heads and setting the tone for stylish strides. From the gym to the streets, these trends reflect the perfect fusion of comfort, performance, and undeniable chic. Join us as we explore the hottest sneakers that every fashion-forward woman needs to add to her collection, courtesy of Gola.
The coloured trainer
Taken the spring/summer ’24 season by storm is the coloured trainer. Sported by the fashion pack and everyday Joe alike, the coloured sneaker has stayed top of our radar. No matter your colour of choice, there’s a shade for everyone. All you need is a staple, classic trainer shape that won’t detract for the statement pop and you’re onto a winner.
Take our Gola Elan trainer. When it comes to heritage sports, we have a tale to tell and Elan’s 1971 roots as a multi-purpose training shoe authentically put this claim into action. An old school gum sole in just the right vintage tone is reminiscent of days in the gym, which perfectly offsets the colour for a real balance of heritage and modernity. The striking colour combinations we have this season, such as this sun yellow with white wingflash.
There’s no wonder it is loved by Sheerluxe. Our alternative colourways and even this sun yellow have had just as much love all over the world. Selling out as quickly as we can get them in, Gola Elan is the hottest women’s trainer of the season.
The chunky trainer
A forever favourite, the chunky trainer is here to stay. Is there anything better than your wide leg denim and a pair of retro-feel, chunky-soled trainers? Say hello to Gola’s Saturn Quadrant. This all-new midsole takes us back to ‘90s aerobics silhouettes and is complemented with an authentic gum outsole. These trainers just have the right amount of colour to make a statement but still go with everything. Coming in a few hot colourways that while are true to SS24, they’re expertly designed by our forward-thinking Gola designers to always be on trend.
Make a rebellious statement with a true fashion edge in Saturn Quadrant this season and beyond. Imagine with striped shirts and denim maxis, there’s endless ways to style a chunky trainer. Cargos and white baby tees will look fresh paired with this energised sneaker, while your can level up a black dress with a retro colour pop.
The sleek sneaker
Upgrade your white trainers with some on-trend colours for an updated take on the look everyone loves. Timeless and elegant, the slim-look of the Gola Torpedo Leather trainers descends from its 1985 Gola back catalogue ancestor. A sister style to our much-loved Tornado style, these Torpedo trainers in a crisp white leather have our signature wingflash branding and a coloured heel tab for a pretty pop of freshness. These are never going to look dated thanks to their white-trainer appeal. Gola handwriting in its genes, the almond shape toe and integrated gum toe bumper, this train is an intrinsic part of the our evolution.
Perfect paired with jeans and an oversized graphic tee, these sleek trainers will equally work with your summer maxi dresses. Heralded by Sheerluxe as our “most versatile design”, you can expect to see Torpedo Leather go international.
The retro trainer
An easy everyday favourite that boasts high style appeal, Gola Hawk is a new addition to the Gola Classics collection. Being both court-sport and heritage-inspired, this sleek silhouette of a sneaker combines leather, suede and mesh for a timeless look that will look fresh season upon season. Giving off a relaxed ‘80s vibe, this stylish Gola trainer is complemented with a two-colour cup sole, coloured wingflash and heel tab, and gold branding accents.
Perfect worn with split hem jeans or your favourite denim midi skirt, these trainers have been popular for their retro feel while keeping a sophisticated, clean and contemporary look.
The fashion trainer
Never knew you needed lilac trainers? We just can’t look back. A modern colourway of a fresh lilac purple contrasted with Santorini blue accents, the Gola Tornado trainer is sweeping in at the speed its name suggests. Bringing a spring climate with the colour but a vintage feel with a terrace, slight-wedge gum sole, the heavy weave nylon upper is complemented with matching suede trims to the toe, heel and lace facing and is contrasted with beautiful blue Gola wingflash side trim with sawtooth edges.
Old skool trainers at their finest, Tornado has been loved by the likes of Sheerluxe and our Gola community for its striking colour.
The metallic trainer
As impactful as its name suggests, Gola’s Superslam Blaze is certainly blazing onto the scene. Cut in a shape not dissimilar to the classic Grandslam Trident, Superslam Blaze is a confident choice for those who love a vibrant metallic sneaker. Continuing to rule Gola’s bestselling list, these gorgeous trainers are the newest incarnation to our collection. With a muted gold upper and complemented with all the right Gola signatures, these metallic sneakers are essential for the fashion-forward. The 20% smooth recycled PU main body upper makes this classic a responsible choice for those who love to add a new trainer to their shoedrobe.
Metallic pops will stay so make sure to add these dreamy trainers to your wish list. Team with solid shades to make a powerful statement, these will look good in the summer sunshine but also in autumn/winter to brighten up your cosier looks.
As we wrap up our journey through the top women’s sneaker trends, it’s clear that this season is all about blending functionality with fashion. Gola’s latest collection encapsulates this philosophy, offering trainers that not only perform impeccably but also elevate your style game. Whether you’re drawn to the retro revival, the allure of sustainable materials, or the boldness of vibrant colors, there’s a Gola trainer ready to match your unique aesthetic and lifestyle needs.
These six trends aren’t just fleeting fads; they’re a testament to the evolving nature of women’s footwear. By incorporating these styles into your wardrobe, you’re not only keeping up with the latest in fashion but also investing in versatile pieces that stand the test of time. So, lace up, step out, and let Gola guide you through every stride with confidence and flair. Here’s to making every step a stylish statement!
Gola’s heritage sneaker Elan has been spotted in the Snow XUE GAO Fall/Winter 2024 Collection; the new range infuses the vibrant energy of New York City and seamlessly blends classic motifs with avant-garde silhouettes making it a great pairing to our vibrant and eye-catching retro style Elan.
Gola Classics Women’s Elan Trainers Santorini/Black/Fuchsia When it comes to heritage sports Gola has a tale to tell and Elan’s roots as a multi-purpose training shoe can authentically make this claim. An old school gum sole, in just the right vintage tone, is reminiscent of days in the school gym, whilst striking colour combinations such as this santorini, black and fuchsia, give a thoroughly modern looking women’s trainer. Elan is certainly a trainer to opt for if you want to make a statement this season.
Gola Classics Women’s Elan Trainers Evergreen/Black/Fuchsia Elan in our best selling colourway evergreen has been spotted at the new Snow XUE GAO F/W24 show at NYFW. This saturated colour combination of evergreen, black and fuchsia, gives a thoroughly chic look to this women’s trainer. You’re not mistaken if you can see the resemblance to Gola’s flagship Harrier style, Elan is almost a twin but has an additional heel tab panel to give an extra colour pop. Selling out as quickly as we get them in, this is the hottest women’s Gola trainer of the season.
We are all looking for a holiday to lift our spirits. For those seeking to achieve their summer fitness goals, it is important to remember that winter is the time to start working on your summer holiday body. Our impressive range of Gola Performance trainers covers all workout preferences, including gym, brisk walking and at-home workouts. Opt for our timeless Atomic design or keep it on-trend and choose our latest must-have Alzir Speed trainer.
If you are looking for a trainer to wear on your brisk walks, but also want to look stylish and put together why not opt for Gola’s Atomic? Our Gola Performance women’s Atomics trainer comes in some lovely colour options, for example, we have a sleek black, an eye catching patina green and a subtle pearl pink, so there will certainly be a colourway that is for you. This style is incredibly lightweight and incorporates a moulded heel counter making it a great trainer for light fitness. Atomics also features a ghost ripstop superlite nylon upper for enhanced wearability and a lightweight phylon sole unit with two piece rubber outsole. For a light fitness sneaker, you can’t go wrong with Atomics.
For men, the Typhoon trainer is a perfect footwear solution. The Gola Typhoon RMD trainer boasts a contoured design that assists with fluid movement, so they are ideal for training. Typhoon also features a breathable engineered mesh upper constructed from 100% recycled polyester yarn that helps to keep feet cool, making these trainers perfect for working out. This lightweight men’s sneaker also incorporates a 5% recycled rubber outsole and Gola’s MotionFoam technology that features a high energy return midsole, alongside shock absorbing properties and superior cushioning. If you are a gym-goer these trainers will be perfect to slip on to complete your workout. They also come in eye-catching colourways that will go with a vibrant gym attire wardrobe. Gola Performance Women’s Alzir Speed Trainers
For that extra push when motivation is low, you’ll feel relieved to have the Gola Performance women’s Alzir Speed trainer in your wardrobe. At first glance, it’s hard to resist the sleek silhouette but this women’s trainer is packed with multiple features. Alzir Speed for women features Gola’s MotionFoam technology incorporated into a high energy return midsole. Featuring a durable two-piece rubber outsole that reduces weight whilst ensuring traction at the heel and forefoot. These ultra flexible Gola women’s trainers are extremely lightweight, helping to reduce fatigue and improve stride. Alzir Speed boasts great shock absorbing properties to minimise impact and maximise energy return. The contoured design assists with fluid movement when running and a breathable engineered mesh upper, made from 100% recycled polyester yarn helps to keep feet cool. The 3M reflective overlay helps sports enthusiasts to be seen day or night.
Head over to Gola.co.uk to see our must-have fitness trainers. We have a selection for everyone.
In need of inspiration on how to style your new Gola trainers, keep reading as this guide will show you how some of the hottest influencers have styled their Gola women’s sneakers.
First up is @sophiefultonnn styling the brand new ‘Hawk’ court-inspired trainer. The ‘Hawk’ style translates as a ‘relaxed ‘80s’ trainer making it a top favourite with many influencers. @sophiefultonnn has paired this heritage sneaker with a pair of tailored trousers, a cream T-shirt and she has polished off her outfit with an oversized denim jacket, to create an effortless everyday look.
It’s easy to see why the Gola ‘Bullet Pure’ trainer is a go-to style. This women’s heritage sneaker from Gola is a timeless design; featuring a hot coral wingflash and a marine blue heel tab, which add a pop of colour. @sophia_rosemary has styled her pair of Gola’s with a cute sweater and blue high waisted jeans; a stylish look for a breezy summer day.
If you are on the search for a pair of sneakers that are funky, fun and fabulous then the ‘Grandslam Mode’ pair will certainly tick all your style boxes. @rubymoira has embraced the vibe of this zebra and leopard printed Gola trainer and paired ‘Grandslam Mode’ with dazzling red trousers, a white T-shirt and a trendy leopard print jacket.
Head over to Gola.co.uk to shop the latest Gola women’s styles.
Whether you are an avid trainer buyer who likes to stand out in bright and vibrant styles or someone who likes the classic all white designs, keeping your shoes in pristine condition is a must; no one likes to be walking around in dirty sneakers. Eager to learn some key pointers on how to keep your trainers looking fresh, crisp and in tip-top condition? Well, keep on reading, as this post will unveil all the answers.
The one tip we would recommend for cleaning any pair of trainers is to avoid the washing machine. The washing machine will be your worst enemy because it will only lead to running and discolouration of fabrics.
Gola Grandslam Trident Trainers
Our best-selling court trainer Grandslam features a crisp PU white upper. We all know white trainers are the hardest to keep clean, so in order to get the best results when cleaning white PU we would suggest get your hands on a cloth. Damp the cloth in warm soapy water and lightly wipe over the PU to remove any marks or mud.
Gola Men’s Bullet Suede
Another great classic is the Gola Bullet which incorporates a suede upper. When it comes to suede, we believe in prevention over cure, we would highly recommend buying a suede protector spray. Firstly, make sure the trainers are clean and dry, spray the protector spray from a distance and make sure you leave the spray for at least one hour before wearing your trainers. Alternatively, you can use a suede brush in order to clean suede. By nature, suede attracts dust and the beauty of a suede brush is that it removes dust and evens up the texture, making the trainer look as good as new. If you have mud on your trainers, we would highly recommend letting the mud dry and then lightly apply the suede brush to the soiled area.
Gola Women’s Harrier Leather Trident Trainers
A go-to footwear choice for many of our female customers is the black leather Harrier trainer. We would recommend keeping the Harrier style in the original box as this reduces the amount of sunlight exposed to the leather and increases its life span. Keeping Harrier stored in its original box will help prevent the leather fading and cracking.
Vegan Gola Coaster High Rainbow Drop
Gola’s ever popular Coaster Rainbow style is a classic off white canvas demi boot. A top-tip for keeping this style fresh is to use shoe inserts or newspaper to stuff into the inside of the shoe. Creasing and loss of shape are two of the biggest elements that make trainers look worn and distressed. Using shoe inserts or newspaper can help the trainer keep looking fresh and keep its original shape. When it comes to cleaning canvas the best technique is to use a damp cloth and spot clean to remove any marks.
We hope this post has helped you learn some valuable hacks for keeping your trainers looking fresh and crisp.
